Blog/Workflow
Workspace with planning materials and a laptop
Workflow4 min readMarch 2026

The checklist we use before publishing anything

A repeatable publishing routine for quality control, clarity, and last-mile SEO checks.

1

Title and excerpt

Check whether the title can stand on its own and whether the excerpt adds a useful promise rather than repeating the headline.

Design desk with laptop and planning materials
Checklist view
2

Visual hierarchy

Use enough spacing and clear contrast so the reading rhythm feels calm. The reader should never fight the layout to get through the article.

Team collaborating around a whiteboard in an office
Final QA
3

Final QA

Inspect links, metadata, headings, and the mobile view. Publishing is a workflow, not just a write button.

Person working on a laptop in a modern office
Final pass